Senior Business Intelligence Analyst – Product Analytics

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

Overview

We are seeking a Senior Business Intelligence Analyst to help drive product strategy and execution through analytics, measurement, and actionable insights across Product, Product Leadership, and Engineering. This role is responsible for transforming complex product and business questions into actionable insights, scalable measurement approaches, and trusted analytics that influence product outcomes and business performance.

This role focuses on product analytics, customer behavior, product performance, and business outcomes. The successful candidate will help Product and Engineering teams understand what is happening, why it is happening, and what actions should be taken next.

The ideal candidate combines strong analytical skills, product thinking, business acumen, intellectual curiosity, and a bias toward action. They are comfortable navigating evolving business needs, quickly learning new domains, and applying data to solve complex product and customer challenges. They will independently own analytics initiatives from problem definition through recommendation while helping evolve how analytics supports Product and Engineering organizations.

You will operate with a high degree of autonomy and influence, partnering closely with Product Managers, Product Leadership, Engineering, Data Engineering, and Business Intelligence teams to ensure product investments are measurable, impactful, and aligned with business objectives.

What You'll Do

Product Analytics Ownership

• Partner with Product Managers and Engineering leaders to understand customer workflows, product experiences, user behaviors, and business objectives, using data to drive product strategy and decision-making.

• Develop a deep understanding of customer workflows, product experiences, and user behaviors to identify opportunities for improved adoption, engagement, retention, and value realization.

• Define success metrics and measurement plans for product launches, features, and strategic initiatives.

• Develop and refine KPIs and measurement frameworks that align teams around product and business performance.

• Partner with Product and Engineering teams to define event tracking requirements and ensure product telemetry supports meaningful measurement and analysis.

• Quantify opportunity size and help Product teams prioritize investments based on expected customer value, business impact, and strategic objectives.

• Support product teams throughout the product lifecycle, from opportunity identification and prioritization through launch and post-release evaluation.

Analytics Execution & Insight Generation

• Conduct deep-dive analyses to identify trends, opportunities, risks, and root causes.

• Translate complex business questions into actionable insights and recommendations.

• Design, analyze, and communicate results from experiments, feature launches, and product initiatives, evaluating customer and business impact.

• Identify and quantify opportunities to improve product experiences, customer engagement, retention, and business outcomes through data-driven analysis.

• Evaluate tradeoffs between competing product investments and provide analytical recommendations that support roadmap prioritization.

Stakeholder Partnership & Data Storytelling

• Act as a trusted analytics partner to Product, Engineering, and Leadership teams.

• Present analytical findings and recommendations through clear narratives and effective visualizations.