Wikimedia Foundation
Head of Marketing
Remote. The employer does not say where candidates may be based.
Location not stated
Employer listed it 4 weeks ago · Added 5 days ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
$143,478
Location
Location not stated
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Undisclosed
The listing is advertised as remote but does not state which countries or regions candidates may work from.
Why this role is Undisclosed
We only label a role Work from anywhere, Region restricted or Work from home when the employer's own wording says so. We checked this advert under our current rules and found no country or region eligibility requirement in it. We don't guess, so it stays Undisclosed until the employer publishes enough location information. Here is exactly what the advert left out.
- Countries you can work from: Not stated. The advert only gives "Remote", which names no country you must live in.
- Whether the work is remote: Confirmed by the employer: "This role is remote and open to candidates across UTC+2 to UTC-4"
- Working hours: Not stated. No timezone overlap or set hours are mentioned, so assume nothing either way.
Worth a look all the same. Missing wording is usually a rushed job posting rather than a closed door, so ask where you can be based in your first message, before you write a tailored application.
What the employer says
- Source listing states candidate location: "Remote"
What Nomaders makes of it
- No residency or region requirement found in the job description
- Check with the employer before assuming you can work from abroad
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
HEAD OF MARKETING
Reports to: Senior Director of External Communications
Summary
The Wikimedia Foundation is looking for an experienced Head of Marketing to help establish and oversee a new function responsible for product and integrated marketing.
The Wikimedia Foundation is the non-profit that hosts Wikipedia and other Wikimedia projects. Product marketing is a new function being established at the Foundation, and the Head of Marketing will help build it from the ground up. They will bring our existing integrated marketing work together with this new capability into one unified function that will help ensure Wikipedia remains visible and relevant to generations of readers around the world.
Positioned within the External Communications team, this senior manager level role will collaborate with Foundation stakeholders to shape our go-to-market approach. While the primary audience focus for the role is readers, they will also help develop a unified view of audience engagement across the Foundation’s external audiences.
This role is remote and open to candidates across UTC+2 to UTC-4 (Central European through Eastern Time). Given the globally distributed nature of the team and role requirements, flexibility outside standard hours should be expected.
Key responsibilities will include:
Product marketing leadership
Work with the Senior Director of External Communications to help establish product marketing as an emerging function, developing the processes and go-to-market approach needed to engage new external audiences.
Recruit and lead team members overseeing product marketing, ensuring alignment with strategy and organisational needs.
Lead coordination with Foundation departments to establish a shared approach to external audience engagement, and campaign planning.
Bring a retention and lifetime-engagement lens to product marketing planning.
Develop a foundation for product marketing metrics including audience growth, campaign impact, adoption/retention improvement, stronger brand awareness, or clearer GTM process.
Establish strong commercial judgement within the audience and competitive landscape, able to identify and prioritise market needs and balance that with corresponding product features.
Brand and channel marketing
Partner with the Brand Studio and Brand Management team to develop a shared global brand marketing approach.
Line-manage team members responsible for integrated and performance marketing, including paid media and owned digital experiences.
Collaborate with Insights and Brand Studio on developing new marketing briefs, staffing for new projects, and development of campaigns and activations that grow global brand visibility, likeability, and awareness.
Ensure strategic alignment between the briefs product marketing produces and how the wider marketing and communications team adopts them.
Oversee the development and execution of the Foundation's web, SEO/GEO, and app store strategy as core organic growth channels.
Architect and oversee decisions on marketing technology and tooling, ensuring seamless data integration between CRM platforms, martech systems, product analytics tools, and communication channels.
Stay at the forefront of trends, platform shifts, emerging channels, and marketing tools.
Team leadership
Requirements
- ·12+ years of marketing experience, including significant knowledge of product marketing (at least 5 years in a b2c setting), and line management of multi-disciplinary teams.
- ·Experience at a major website, online publisher/platform, growing and engaging audiences at scale globally.
- ·Experience building product messaging and value propositions, with global audience segmentation and lifecycle marketing experience.
- ·Ability to adapt tone, voice, and message across different cultural contexts.
- ·Experience in leading through influence and collaboration to drive alignment across teams and departments.
Benefits
- ·Applicant Privacy Policy
- ·Wikimedia Foundation
- ·What does the Wikimedia Foundation do?
- ·What makes Wikipedia different from social media platforms?
- ·News from across the Wikimedia movement
How to apply
- 1Check the flexibility label above, undisclosed, matches where you plan to live and work.
- 2Tailor your CV to the role at Wikimedia Foundation, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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