Webflow

VP, Revenue Marketing

Work from home

Remote role where the employee must remain based in a particular country.

United States only

Employer listed it 3 weeks ago · Added 5 days ago

Been open since 3 weeks ago, still being checked, but it has been live a while.

Salary

Not stated

Location

United States only

Timezone

Not stated

Contract

Full-time

Experience

Mid

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "U.S. Remote, CA Remote (BC & ON only), International Remote"

What Nomaders makes of it

Residency required in United States
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

About the role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle. You’ll be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in lockstep with Sales, Partnerships, RevOps, and Product. This role owns the full line from data diagnosis to strategy to campaign, not just execution against a plan someone else set.

About the role:

Location: Remote-first (United States)

Full-time

Permanent

Exempt

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States)

$268,000 - $335,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Application Information:

Application deadline: applications accepted on an ongoing basis until position is closed and filled

This posting is for an existing vacancy

Reporting to the Chief Marketing Officer

As a VP, Revenue Marketing you’ll …

Revenue & funnel ownership

Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI

Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel.

Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions

Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design.

Team leadership & org design

Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle)

Requirements

·12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR
·Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.
·Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.
·Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing
·Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement

Benefits

·Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
·Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
·Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
·Wellness for the whole you. Access to mental health resources, therapy and coaching.
·Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Webflow, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.