Senior Marketing Analyst

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. .

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. .

See yourself at Twilio

Join the team as Twilio’s next Senior Marketing Analyst .

About the job

We're hiring a Senior Marketing Analyst to join our global marketing analytics team, sitting alongside our regional analytics business partners (EMEA and APJ). This position is needed to help fuel insights to our International Marketing teams. You will be responsible for analytics across our B2B and B2C funnels, diving into our Marketing engine that powers developers across the world who use and love Twilio products, as well as surfacing high potential opportunities for our Sales teams. You will be part of a highly visible Analytics team that serves as the trusted advisor to our regional VPs of Marketing. You will get to work with great minds across Marketing, Product, Sales, and Finance. A truly horizontal role and opportunity to build strong relationships!

Responsibilities

In this role, you’ll:

Analysis & Insight: Dive deep into marketing performance data across the EMEA region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.

Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.

Cross-functional Collaboration : Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.

Innovation & Optimisation : Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.

Reporting & Communicatio n: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

At least 5 years of analytical experience with fluency in analytics tools (e.g. Python, Looker, SQL, Tableau)

3+ years of experience leveraging data to uncover insights, and communicating to leadership teams to influence business strategy

A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.

Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.