Business Development Representative - Retail

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

After years of building an innovative POS platform for restaurateurs, Toast is expanding its offerings into other food and beverage concepts such as convenience stores, grocery stores, and bottle shops. This role will require a founder’s mindset as we grow Toast’s presence in this new vertical with a new offering: the Toast Retail platform.

As a Retail Business Development Representative (BDR), you will be part of a founding team that is transforming the way Retailers operate. You will serve as the critical first step in our sales pipeline, responsible for building and qualifying the opportunities that drive our growth.

A day in the life (Responsibilities)

Generate lists of prospective convenience stores, grocery stores, bottle shops, and other retailers to target. Execute high-volume outreach to a mix of prospective businesses to determine mutual fit. Complete 80 activities daily (cold calls).

Conduct qualification calls to develop an understanding of the prospect’s needs and determine how they can benefit from leveraging our Retail solution.

Schedule meetings with qualified prospects for Account Executives, ensuring a seamless handoff and a smooth sales process.

Partner with Account Executives on strategy, talk tracks, and feedback.

Leverage Salesforce (our CRM) to manage all sales activities.

Understand the competitive landscape and determine how to best position Toast in the market.

What you'll need to thrive (Requirements)

Career Progression: Must be driven by a long-term goal of becoming a full-cycle Account Executive (AE) and working in a commissioned closing role.

Proven Drive and Refusal to Fail: Possesses the self-discipline and sustained effort necessary to achieve ambitious daily activity goals and recover quickly from rejection.

Growth Mindset: Actively seeks and immediately applies feedback, while proactively self-assessing performance to identify and vocalize specific areas for growth and development.

High Self-Accountability: Driven by measurable results and takes full ownership of daily performance metrics and pipeline contribution.

High Customer Empathy and Resilience: Demonstrated ability to handle rejection and objections with professionalism while driving positive outcomes for prospective customers.

Aptitude for Critical Thinking: Naturally curious, resourceful, and thrives on quickly processing new information to solve complex problems and qualify prospective customers.

Exceptional Communication Skills: Clear, professional, and persuasive communicator across high-volume calls and written outreach (email/social).

Strong Organizational Skills: Meticulous attention to detail and ability to manage time effectively to balance 80+ daily outreach activities.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits .

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