Sr. Growth Marketing Manager - Paid Social

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social, particularly Meta, playing a critical role in driving new member growth.

We’re hiring a Senior Growth Marketing Manager to own and scale our paid social acquisition strategy. This role will lead performance across Meta and additional social and test channels, with responsibility for setting channel strategy, driving experimentation, and translating insights into sustained growth. The Sr. Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory.

This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth.

RESPONSIBILITIES

Own paid social acquisition strategy and performance, with Meta as the primary channel

Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth

Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs

Lead ongoing experimentation across audiences, creative, formats, and bidding strategies

Establish and maintain structured creative testing frameworks that translate into repeatable performance gains

Deeply analyze performance and creative data to identify drivers, risks, and growth opportunities

Synthesize insights into clear recommendations and actions across media buying and creative development

Partner closely with analytics, creative, and tech teams to improve measurement, efficiency, and execution

Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy

Clearly communicate performance, learnings, and next steps to cross-functional stakeholders

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, or a related field

6+ years of experience in performance or growth marketing, with deep expertise in paid social

Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus

Proven track record of managing and scaling multi-million-dollar performance marketing budgets

Strong analytical skills with the ability to translate complex data into clear, actionable insights