VP, Data Science

ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM:

The VP of Data Science & Analytics will lead experimentation, business intelligence, and advanced analytics across our global two-sided marketplace. This role is accountable for driving measurable business outcomes — including growth in couple engagement, marketplace liquidity, vendor ROI, and long-term customer value.

You will own the company’s experimentation strategy and enterprise BI function, ensuring executives and frontline teams alike have trusted, actionable insights. This role will partner closely with data engineering to build reliable, scalable end-to-end data pipelines that power experimentation, analytics, and executive reporting.

You will be the architect of our measurement engine — turning data into durable competitive advantage in a complex, two-sided marketplace. This is a highly visible leadership role reporting to the CPO and partnering across Product, Engineering, Finance, Marketing, and Sales.

RESPONSIBILITIES:

Experimentation & Measurement

Define and scale experimentation strategy across a complex two-sided marketplace (couples and vendors).

Ensure rigorous A/B testing, incrementality measurement, and causal inference across growth, monetization, ranking, and lifecycle initiatives.

Build frameworks that account for cross-side marketplace effects and long-term LTV impact.

Establish clear accountability for experimentation outcomes tied to business performance.

Enterprise BI & Analytics

Own executive dashboards and enterprise reporting from Board-level metrics to team-level KPIs.

Develop and maintain a trusted metrics layer with clear governance and definitions.

Improve forecasting, driver trees, and performance diagnostics tied to CPAs, GMV, and marketplace health.

Enable scalable self-serve analytics capabilities across the organization.

Advanced Data Science

Lead applied data science across personalization, marketplace dynamics, pricing, segmentation, and lifecycle modeling.

Develop robust LTV and marketplace health models.

Partner with ML teams to ensure strong model evaluation and business impact measurement.

Cross-Functional Partnership