Sword

Director of Growth Marketing

Work from home

Remote role where the employee must remain based in a particular country.

Germany only

From the employer's advert: As Director Growth Marketing you own B2C patient acquisition for Kaia in Germany end to end – from first impression to activated patient.

Employer listed it 5 weeks ago · Added 4 weeks ago

Been open since 5 weeks ago, still being checked, but it has been live a while.

Salary

€122,500 to €192,500 total target

Location

Germany only

Timezone

CET ±2

Contract

Full-time

Experience

Lead

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Location eligibility not confirmed
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs.

Remote flexibility

Work from home

This is a remote role, but the employee must be based in Germany. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Remote - Germany"

What Nomaders makes of it

Residency required in Germany
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus”
“Nice to have: Digital Health experience, 0→1 market launches, marketing to a 45+ target group”

Questions worth asking: Nomaders interpretation

The advert does not say where you can be based. Ask which countries they can legally employ or contract you from.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

Role

As Director Growth Marketing you own B2C patient acquisition for Kaia in Germany end to end – from first impression to activated patient. You set the channel mix (performance, TV/CTV, CRM, SEO, partnerships), own the budget and are accountable for patient volume and CAC.

You'll build the team and agency setup from scratch, use Sword's global growth playbook and report to the Managing Director Germany.

What you’ll be doing

Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback

Own and allocate the German B2C marketing budget across channels based on incrementality, not last click

Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity creative testing

Lead brand and TV/CTV strategy, incl. testimonial and brand ambassador campaigns – test before scaling nationally

Build full-funnel measurement together with Operations: attribution, MMM, incrementality tests, tracking from sign-up to activation

Own website/landing page conversion (CRO) and CRM lifecycle journeys (email, SMS)

Hire and lead an in-house team and manage agencies; align with Sword global marketing

What you need to have

3-5+ years in B2C growth/performance marketing

Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback

Strong analytical skills: attribution, incrementality testing, experimentation design

Experience combining brand/TV/CTV with performance marketing; strong creative judgement

Requirements

The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Sword, mentioning your remote working experience and working hours (CET ±2).
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 1mo ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.