Social Media Senior Manager

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

About the Role

We are looking for a high-octane, deeply creative Senior Manager of Social Media to own, scale, and transform our presence across LinkedIn, X, and Instagram. You aren't just a poster; you are a narrative strategist, a visual storyteller, and an analytical hawk. You understand that LinkedIn needs sharp thought leadership, X requires real-time cultural fluency and wit, and Instagram demands top-tier visual aesthetics and reel-driven storytelling.

You will have end-to-end ownership of channel strategy, content creation, community engagement, performance analytics, and rapid campaign iteration.

Key Responsibilities

Multi-Platform Content & Creative Ownership:

Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.

Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary in partnership with the Marketing, Design, and Brand teams.

Balance brand guardrails with daring, disruptive creative experiments.

Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.

Analytics, Metrics & Continuous Iteration:

Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, Click-Through Rate (CTR), and Audience Growth.

Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.

Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.

Audience Segmentation & Voice Mastery:

Tailor tone, design, and messaging to match the profile of each platform's distinct audience without diluting the core brand identity.

Lead proactive community management, driving real-time conversations, thread participation, and executive engagement across channels.