Head of Growth Product, B2B2C

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

Role

We are seeking a 10xer to lead our growth product efforts for maximizing our member acquisition and enrollment funnels. The ideal candidate is a high-velocity and analytical systems thinker who has deep expertise with building high performing conversion funnels. This is a role for a strategic thinker and a doer: someone who can see the big picture but isn't afraid to get their hands dirty building and executing.

This is a hands-on role. You'll manage two PMs and still write specs, analyze data, and ship experiments yourself. If you only want to be a people manager and want to operate through others, this isn't it.

This isn't a "maintenance" role; you will be the primary person accountable for step level improving all of our efforts on member growth through the funnel. You will own the entire funnel from landing pages through enrollment finished for our members. You are accountable for maximizing member acquisition and enrollment conversion.

Team

The Growth team is responsible for maximizing member growth across all solutions within Sword.

What you'll be doing:

The full member funnel. Landing pages, eligibility checks, registration, enrollment. You own the systems and the conversion metric through member enrollment.

The experimentation system, roadmap and decisions to drive results. You decide what we test, in what order, and what we do with the result.

Build systems that increase operational leverage. Client-specific requests, maintenance, new launches and new initiatives consume team capacity. You'll find what's repeatable, productize it into configuration instead of custom work, and use AI to automate the rest.

What you need to have:

10+ years in product management building consumer-facing products or B2B2C platforms, including 4+ years managing PMs and Senior PMs.

Strong consumer product mindset with proven CRO track record. Deep understanding of consumer behavior, friction, and motivation, with experience building intuitive journeys

Deep expertise from acquisition through activation — landing page experimentation through to activated members, not just top-of-funnel. Come ready to walk through funnels you owned, the tests you ran, and the conversion rates before and after.

Ownership at scale. You've driven significant decisions and can engage deeply on data, experimentation, and technical tradeoffs. You work well with engineers because you understand what you're asking for.

Customer and data obsessed. Combines funnel data, user insights, and experimentation to understand behavior and improve the member experience and business results.