Principal, Partnership Management – Strategic Partners Europe

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform . Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 550+ employees supports 1,500+ customers—reaching over 14 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.

Join a team built on grit, boldness, and the belief that great ideas can come from anywhere. As part of Staffbase, you will help organizations solve one of the hardest problems in the modern workplace: reaching every employee with the right information, wherever and however they work. The Principal, Partnership Management, reports to the Sales Director, Europe, and owns the commercial success, strategy, and execution of Staffbase's European partner ecosystem. This is a high-impact, outcome-driven, quota-carrying position that requires deep commercial acumen, a strong understanding of SaaS ecosystem dynamics, and a proven track record of co-selling into large and mid-market accounts. You will build and scale high-yielding partnerships across Europe – prioritizing DACH, expanding in France, and establishing new footprints in other strategic markets – to drive partner-sourced and partner-influenced ARR, working directly with Staffbase sales teams and external partner leadership to open new doors and accelerate revenue growth.

What you’ll be doing

Own the European partnership revenue target, driving measurable ARR contribution through partner-sourced and partner-influenced deals, and develop joint alliance business plans with key stakeholders across DACH and priority growth markets

Partner directly with European sales leadership and Account Executives to build joint territory plans, execute referral and reseller co-selling strategies, and close complex deals

Actively lead in-person partner meetings, joint executive briefings, and customer-facing alignment sessions to maintain top-of-mind mindshare with key partners

Drive Quarterly Business Reviews and governance against agreed goals, including pipeline reviews, revenue and renewals performance, and executive communications on partnership status and results

Design and execute a target ecosystem strategy across DACH and key European growth markets, prioritizing high-value System Integrators, Consultancies, and Tech Alliances

Leverage partner networks to position Staffbase to new buying personas beyond traditional Corporate Communications, including Chief HR Officers, CIOs/IT leadership, and Internal Experience Directors

Conduct strategic market assessments for France and broader European markets, delivering clear, ROI-backed expansion recommendations to leadership

Structure, negotiate, and finalize high-margin partner agreements, joint business plans, and commercial frameworks

Own the financial rigor of the European partner ecosystem, continuously evaluating partner yield, pipeline velocity, and return on partner investments

Establish clear metrics and tiering models to scale top-performing partners while trimming or repositioning underperforming relationships

Serve as the commercial voice of European partners internally, providing feedback to Product, Marketing, and Revenue Operations to optimize partner enablement

Collaborate with Customer Success and Professional Services to create referral workflows for partner services, expanding deal sizes and implementation efficiency

Act as the primary escalation point for key partner accounts, taking total operational and commercial accountability for resolving issues

Within your partner portfolio, establish Staffbase as the premier “top of mind” employee experience partner, demonstrated by a measurable joint pipeline with each focus partner

What you need to be successful

Several years of experience in partner management, strategic alliances, or channel/direct sales in B2B SaaS, with a direct, measurable impact on revenue growth in European markets

Deep experience navigating mid-market and large-account sales cycles, buying centres, and co-selling frameworks

Strong fluency in SaaS metrics, revenue share structures, margin economics, and joint business modelling

Deep understanding of the European enterprise software ecosystem, particularly across DACH - specific experience in France or the Nordics/Benelux region is a plus