Analyst Relations Director

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.

Analyst Relations Director

Come join our team! Skillsoft is seeking an experienced Analyst Relations Director! In this role, you will have the opportunity to lead the strategy and execution of programs that shape analyst perception and ensure Skillsoft is top-of-mind in the industry. This is a highly visible, individual contributor strategic role that bridges external analyst relationships and internal stakeholders to elevate the company’s reputation, market positioning, and product narratives.

Key Responsibilities:

Strategic Relationship Management – Build, strengthen, and maintain trusted relationships with key industry analysts, acting as their primary point of contact

Thought Leadership Amplification – Deliver compelling company narratives through briefings, inquiries, and analyst engagements that drive positive, influential coverage

Analyst Engagement Planning – Plan and execute analyst days, events, webinars, and 1:1 engagement to increase visibility into Skillsoft’s innovation and vision.

Foster Cross-Functional Collaboration – Work across product, marketing, communications, and executive management to align messaging and coordinate analyst interactions.

Content Development & Messaging – Tailor briefing materials, messaging frameworks, and spokesperson preparation for analyst-facing content.

Monitoring & Reporting – Track, synthesize, and share relevant analyst research, coverage, and social commentary with internal stakeholders to inform positioning and GTM strategy.

Rapid Response & Influence – Manage inbound analyst inquiries and RFPs with speed and precision, coordinating internal resources and delivering high-quality responses.

Insight & Strategy Development – Leverage analyst feedback to provide strategic guidance to product, marketing, and executive teams on trends, perception gaps, and opportunities

Influence on Market Perception & MQ/Wave Outcomes - Drive efforts to shape Skillsoft’s positioning in key analyst evaluations, ensuring alignment between analyst criteria and company capabilities.

Competitive Intelligence Gathering - Identify and share data insights gathered through analyst discussions and research to inform go-to-market and product strategies

Executive Advisory Role - Advise executive leadership on analyst engagement strategy and influence plan aligned to company priorities and market movements.

Integration with Influencer Relations & PR - Collaborate with PR, social media, and influencer marketing teams to amplify analyst content and insights across owned and earned channels.

Content Amplification & Reuse - Ensure analyst endorsements and assets are integrated into marketing campaigns, sales materials, and web content to drive influence across the buyer journey.

Responsible for Metrics & KPIs for AR Program Success - Track program KPIs such as share of voice, report inclusion, analyst sentiment, and MQ/Wave progress to measure influence and continuously optimize efforts.

Technical Aptitude - Ability to understand and communicate complex product capabilities, technology trends, and architectural concepts to analyst audiences.

Required Skills & Qualifications:

12+ years of experience in market analyst relations, corporate communications, product marketing, or similar field with a Bachelor’s degree in communications, marketing, business, or commensurate experience

Deep knowledge of enterprise software, SaaS, learning and development, or adjacent tech industries

Experience working with major analyst firms (e.g., Gartner, IDC, Forrester); former analyst experience required

Exceptional written and verbal communication skills with the ability to influence and advise senior executives