PubNub
B2B Customer Lifecycle Marketing Manager
Remote role where the employee must remain based in a particular country.
United Kingdom only
Employer listed it 2 days ago · Added 2 days ago
First listed 2 days ago.
Salary
Not stated
Location
United Kingdom only
Timezone
GMT
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United Kingdom. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "UK - Remote, PubNub Katowice, PubNub London"
- Job description states: "authorized to work in the United Kingdom. This is a full"
What Nomaders makes of it
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About PubNub
At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.
PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.
About the Role
As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back. You'll use customer and product-usage data, CRM and marketing automation to build segmented, automated lifecycle programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).
Key Responsibilities
Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
Use product usage, engagement and customer health signals to identify expansion opportunities.
Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
Build win-back and re-engagement campaigns for quiet or at-risk customers.
Analyse churn trends and turn customer insights into retention programmes.
Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.
About You
Minimum Requirements
3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
Data-driven approach to segmentation, timing and measurement.
Hands-on experience with CRM and marketing automation.
Strong cross-functional collaboration with Customer Success and Sales.
Nice to Have Skills
Requirements
- ·Minimum Requirements
- ·3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
- ·Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- ·Data-driven approach to segmentation, timing and measurement.
- ·Hands-on experience with CRM and marketing automation.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at PubNub, mentioning your remote working experience and working hours (GMT).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 2d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
Typically $95k to $165k per year · You'll be taken to the employer's careers page.