PubNub
B2B Customer Lifecycle Marketing Manager
Remote work allowed only within certain countries or regions.
Employer listed it 2 days ago · Added 2 days ago
First listed 2 days ago.
Salary
Not stated
Location
Timezone
CET ±2
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Region Restricted
Remote work is allowed, but only for candidates based in Poland, United Kingdom.
What the employer says
- Source listing states candidate location: "Poland - Remote, PubNub Katowice, PubNub London"
What Nomaders makes of it
- Applications outside the listed area are usually rejected
- Timezone overlap with the listed area is often expected
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About PubNub
At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.
PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.
About the Role
As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back.
You'll use product usage, customer behaviour and account signals to identify opportunities to deepen adoption, expand usage and reduce churn, then turn those insights into scalable lifecycle programmes. These programmes may span product-led experiences, customer education, targeted campaigns, Account Manager plays and marketing automation.
Because PubNub is a real-time infrastructure platform, customer growth is closely connected to how customers build with and use the product. You'll work closely with Account Management, Customer Success and our Go-to-Market Engineering team to understand customer use cases, identify meaningful adoption and expansion signals, and create programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).
Key Responsibilities
Build post-sale customer lifecycle programmes across onboarding, adoption, engagement, expansion, retention and win-back, using the right intervention for the customer need and stage.
Use customer use cases, industry context and product-usage patterns to identify opportunities to deepen or broaden platform adoption.
Design platform expansion and feature-adoption programmes based on customer needs, product usage and unused capabilities.
Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
Use product usage, engagement and customer-health signals to identify expansion and retention opportunities.
Develop creative lifecycle interventions across customer education, product and feature discovery, value communication, Account Manager plays, targeted campaigns and marketing automation.
Create ROI reports and value summaries that Account Managers can use in customer conversations.
Execute multi-team penetration and expansion programmes within existing enterprise accounts.
Build win-back and re-engagement programmes for quiet or at-risk customers.
Analyse churn trends and turn customer insights into retention programmes.
Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
Measure programme impact and continuously optimise targeting, interventions and results.
About You
Minimum Requirements
3+ years of experience in B2B SaaS, platform or technology lifecycle/customer marketing, with hands-on ownership of programmes that influence adoption, retention and/or expansion.
Experience using product usage, behavioural or customer-health signals to segment customers and identify adoption, retention or expansion opportunities.
Requirements
- ·Minimum Requirements
- ·3+ years of experience in B2B SaaS, platform or technology lifecycle/customer marketing, with hands-on ownership of programmes that influence adoption, retention and/or expansion.
- ·Experience using product usage, behavioural or customer-health signals to segment customers and identify adoption, retention or expansion opportunities.
- ·Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- ·Experience translating customer needs, behaviours or use cases into targeted lifecycle programmes rather than relying on a single campaign or channel.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, region restricted, matches where you plan to live and work.
- 2Tailor your CV to the role at PubNub, mentioning your remote working experience and working hours (CET ±2).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 2d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Typically $95k to $165k per year · Free accounts get one application link on us.