Director of Paid Advertising

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Director of Paid Advertising, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for your channel of expertise (Creative, Paid Media, Organic Search, or Social) within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the work that pod produces.

This is a player-coach role, not a purely operational one. You are arguably the best generalist on your pod, not necessarily the single best specialist at any one skill, but the person who has demonstrated enough judgment, craft, and consistency that the team's trust in you is real and earned, not assumed by title. You lead from the front, capable of sitting in a client meeting and explaining the strategy directly, and capable of getting your hands dirty on coverage and doing the work at an exemplary standard. You ask nothing of your team that you wouldn't do yourself, and couldn't do at least as well.

You protect your pod from unreasonable client pressure while holding the team to a high, non-negotiable bar of excellence. You are on the roadmap to Managing Director, using this role to build the people leadership, product judgment, and cross-functional fluency that role demands, while staying closer to the craft than an MD typically can.

Key Responsibilities

Lead and manage a pod of Strategists within [Channel], including direct ownership of hiring, onboarding, and day-to-day people leadership.

Build and maintain individual development plans, coaching cadences, and mentorship for every member of the pod.

Own team retention through positive team sentiment, psychological safety, and clear paths for growth.

Drive performance management using the ARC framework; deliver timely, direct feedback and clear raise and promotion recommendations.

Oversee capacity planning and staffing alignment across the pod as client books shift.

Facilitate ongoing training and channel knowledge-sharing (platform updates, new tactics, competitive shifts).

Provide executive-level oversight for client accounts within the pod, including direct, hands-on support for the pod's most complex or highest-priority accounts.

Act as Account Director on a select number of the pod's single channel clients.

Act as the primary point of escalation for client concerns within the channel, offering strategic guidance and resolving one-off issues directly.

Support high-level strategy development, performance narrative, and internal audit or QA requests to ensure the pod's delivery is consistently exceptional.

Track client churn and churn trends within the pod's book of business, and intervene early where risk signals appear.

Quality: own product quality for the pod through consistent, accountable QA processes, catching errors before they become client-facing or revenue-impacting.

Critical Error Management: intercept potential overspends and other revenue-impacting mistakes before they reach the client, and maintain rigorous adherence to planned spend and budget accuracy targets.