Associate Director of Paid Advertising, CPG

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Paid Advertising Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 3+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Advertising Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Key Responsibilities:

Responsible for the management of a pod of paid advertising team members

Effectively manage bandwidth, sentiment, and utilization of team members within the pod

Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals

Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod

Oversee the delivery of a great product for clients in your pod

Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team

Ensure no revenue-impacting errors for your pod due to a lack of QA processes

Responsible for the development of team member marketing skills and the elevation of strategic capabilities

Manage your book of business and monitor the status of accounts' performance, sentiment, and standing to retain and grow clients

Conduct monthly health reviews with each individual within your pod, ensuring the highest product quality is being delivered across their book

Paid pod 98% adherence to planned spend/budget accuracy

Act as Senior Lead or Account Director across a book of clients, executing on client workflows and ensuring on time delivery

Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.

Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.

Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.