Director of Account Based Marketing

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.

You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.

You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.

Key Responsibilities:

Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration

Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams

Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team

Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows

Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams

Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed

Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation

Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities

Employ AI technologies to enhance and optimize ABM processes and reporting

Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting

Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches

Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology

Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages