Senior Strategist, Programmatic

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex, enterprise-level accounts, and are highly regarded for your mastery over programmatic. You are exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of your programmatic knowledge, you possess an understanding of cross-channel strategy and how your service impacts the broader media mix. You are oriented towards the client’s business success, tying your efforts to the greater business goals, and are able to communicate effectively with Executives. You are responsible for owning reporting, optimizations, client communication, and execution of programmatic deliverables and workflow, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities:

Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies

Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices

Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies

Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies

Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision

Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences

Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients

Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries

Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights

Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness

Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools

Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis

In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department