Fashion Marketing Associate Account Director

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 4–6 fashion and apparel accounts. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for Fashion clients, ensuring marketing efforts are aligned to revenue growth driven by creative performance, customer acquisition efficiency, and retention—not just channel outputs. You will work closely with client teams across marketing, merchandising, and creative, helping balance creative velocity, paid media performance, and seasonal campaign planning. This role requires comfort discussing audience strategy, creative testing, influencer programs, and lifecycle performance. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Key Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way

Translate Power Circuit roadmap outputs into weekly account priorities; flag when creative production or execution cadence is outrunning strategic direction

Track creative performance, audience fatigue, and cohort behavior; surface insights before they become client concerns

Coordinate paid social, influencer, creative, SEO, and lifecycle teams around a unified account strategy — in fashion these channels depend on each other more than in most other verticals

Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics

Keep pace with the seasonal calendar; flag when campaign timing or creative velocity is creating execution risk

Support the AD on quarterly strategy, renewal prep, and service expansion conversations

Build and maintain strong client relationships; contribute to ≥90% retention across your accounts

Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Role Requirements:

4–7 years in fashion, apparel, or DTC marketing, with experience managing client relationships day-to-day

Understands how creative strategy and media strategy interact — has a working point of view on which constrains the other in different scenarios