Group Media Director, B2B

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. #LI-MM1

A day in the life:

The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients. This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital’s performance standards.

Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution—translating high-level vision into scalable, high-impact B2B media programs.

This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving. They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.

This is a senior role requiring strong B2B performance marketing expertise, client leadership, team development, and operational rigor.

Key Responsibilities

Paid Media Strategy & Performance

Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets..

Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.

Ensure consistent application of best practices in:

Account structure and optimization

Testing frameworks, multi-touch attribution and incrementality

Creative and content feedback loops in partnership with Creative teams

Measurement and reporting rigor, including account-based measurement approaches

Serve as the strategic escalation point for complex performance challenges.

Client Leadership & Growth

Act as the senior strategic lead for key/pillar client relationships.

Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.