Director, Hardware Partnerships

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We have offices in San Francisco, San Diego and Los Angeles for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.

You will be a senior deal-maker, relationship-builder and strategist who turns our Hardware Ecosystem Partnership vision into reality. You’ll own the full partnership life-cycle, from sourcing and structuring deals to orchestrating flawless cross-functional execution with product, engineering, legal, and other relevant teams.

What you’ll do:

Owns Hardware BD and Partnerships Strategy

Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces.

Define a multi-year vision for hardware partnerships across Oura’s current and future devices.

Identify opportunities to:

Deepen member engagement and retention

Drive distribution of Oura’s hardware portfolio through “better-together” integrations

Unlock new revenue streams for Oura

Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring.

Build and Scale Oura’s Hardware Partner Portfolio

Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities.

Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance.

Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan.

Ensure every integration is intuitive, trusted, and meaningfully improves the member experience.

Close High-Leverage Partnerships Opportunities

Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies).

Optimize each partnership for:

Ease and speed of technical integration

Economics that drive both member adoption and long-term business value

Strategic alignment with Oura’s brand, mission, and roadmap