MyFitnessPal
CRM Operations Manager
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 4 days ago · Added today
First listed 4 days ago and still open.
Salary
$100,000 to $135,000
Location
United States only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Operations
Stated by the employer in the job description
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote - US"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
We’re looking for a CRM Operations Manager to join the Lifecycle Marketing Team who will strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will focus on enabling the team to work smarter, building scalable frameworks, unlocking new personalization and data opportunities, and partnering with the Ads team to execute programs for our partners. You’ll play a critical role in how we use Braze, Amplitude, and our data infrastructure to deliver more relevant experiences and enable the team to move faster and smarter.
The Lifecycle Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals, while at the same time running their own experiments to drive subscriptions and engagement..
This is a hands-on role for someone who has deep technical knowledge of Braze, understands data platforms, and is hands-on in trouble-shooting issues for the team and cross-functional stakeholders.
What you’ll be doing:
Platform & Process Enablement
Serve as the team’s Braze expert, helping the organization use the platform effectively for segmentation, personalization, and experimentation
Document CRM processes, naming conventions, and governance standards to maintain clean and reliable data across systems
Act as the Lifecycle Marketing point of contact with Data Engineering and MarTech for troubleshooting, monitoring data pipelines, and validating new integrations
Identify and implement automation opportunities that streamline workflows and reduce manual tasks
Personalization Enablement
Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines, attributes, and events powering personalization
Manage segmentation, dynamic content, and automation logic in Braze to support targeted, behavior-based messaging
Develop reusable templates and modular components that increase campaign speed, consistency, and scalability
Campaign Execution & Project Management
Develop and maintain a source of truth for what campaigns and canvases are currently running, what’s up next, and what has been stopped
Help keep the team on track and on time for high priority deliverables
Support the setup and QA of complex lifecycle campaigns and triggered journeys in Braze
Conduct rendering and link testing, ensuring all messages meet creative, technical, and deliverability standards
Assist with dynamic content and data-driven configurations for advanced campaigns
Execute on Ads team campaigns across email and IAMs
Qualifications to be successful in this role:
4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
Requirements
- ·4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
- ·Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- ·Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- ·Working knowledge of SQL or comparable tools to validate data and support CRM operations
- ·Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
Benefits
- ·Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
- ·Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
- ·Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
- ·Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
- ·Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at MyFitnessPal, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 19h ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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$100,000 to $135,000 · You'll be taken to the employer's careers page.