Lead, Brand Marketing

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

We are looking for a Brand Marketing Lead to help bring our brand platform to life across campaigns, creative, and media. This role relies on analytics and execution — translating data and insights and partnering with our agencies to develop and execute culturally relevant, performance-validated marketing that builds awareness and equity for our brand portfolio. You'll be the day-to-day owner of our brand campaigns and the primary point of contact for our creative and media agency partners.

This is a hands-on role for someone who can move fluidly between brief-writing and the operations of getting great work shipped on time and on budget.

Key Responsibilities:

Brand Analytics & Planning

Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs

Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes

Keep a pulse on the category and competitive landscape to inform strategic recommendations

Identify and help execute culturally relevant brand moments that build affinity with target consumer segments.

Contribute to strategy and creative for brand partnerships and sponsorships

AI-assisted Brand Standards & Governance

Own and maintain brand guidelines/style guides, keeping them current as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners. Balance consistency with flexibility

Leverage AI skills to implement reviews and controls across brand and product assets

Train and enable cross-functional teams (Growth, Creative, Partnerships, Comms) and external agencies on how to apply brand standards correctly and the AI review process, so brand fidelity scales without your direct sign-off on every asset

Campaign Development & Execution

Lead execution of core brand campaigns end-to-end — from creative brief through production, launch, and optimization — across paid media, streaming/audio, social, out-of-home, and sponsorships

Serve as the primary liaison to our creative and media agencies: manage briefs, timelines, budgets, and deliverables, and hold agencies accountable for quality and impact

Oversee creative asset development and adaptation across paid, owned, and earned touchpoints, ensuring consistency with brand identity

Agency Management

Own the day-to-day relationship with the brand's creative and strategy agencies, acting as the primary point of contact

Lead brief development — translating brand and business objectives into clear, inspiring creative and media briefs that set agencies up to do their best work

Manage agency scopes, timelines, budgets, and deliverables; track spend against contracted scope and flag overages or scope creep early

Run a consistent cadence of check-ins, status reviews, and creative reviews to keep work moving and quality high without micromanaging

Give clear, actionable creative feedback rooted in strategy and brand standards — protect the brief, push back on off-strategy work, and know when to let great ideas breathe