Influencer Marketing Specialist - Cal AI

Cal AI is looking for an Influencer Marketing Specialist who will be responsible for setting the Viral Automations influencer marketing strategy and ensuring the program drives measurable business impact. You will own planning, budgeting, performance analysis, and team effectiveness, and partners cross-functionally to scale influencer marketing in a sustainable way.

What you’ll be doing:

Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives

Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations

Communicate expected spend and outcomes based on historical performance and business goals

Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs

Establish and maintain frameworks for influencer selection, deal structures, and partnership standards

Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team

Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality

Coach and develop team members, setting clear quality bars and performance expectations

Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution

Success in This Role Looks Like

Influencer marketing spend is well-paced, forecasted accurately, and aligned to business priorities

Leadership has confidence in budget planning, performance analysis, and recommendations

Influencer marketing impact on business KPIs is clearly understood and communicated

The team operates efficiently with strong accountability, learning loops, and execution quality

Qualifications to be successful in this role:

2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles

Proven success in managing end-to-end influencer campaigns and partnerships

Strong negotiation, communication, and project management skills

Comfort with data and reporting — ability to translate metrics into insights and recommendations

Experience with influencer and social analytics preferred

Strong organizational skills and ability to manage multiple campaigns simultaneously

Preferred Qualifications: