Sr. Director, HCP Marketing

“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania. For more information, please visit https://mineralystx.com . Follow Mineralys on LinkedIn , Twitter and Bluesky ”

Mineralys is a fully remote company.

Reporting to the VP of Marketing, the Sr. Director, HCP Marketing will lead the development and execution of brand strategy to drive HCP awareness, engagement, and adoption to achieve launch success. This role is responsible for shaping launch strategy - connecting data to insight, shaping positioning and message platforms, and driving effective field activation and omnichannel execution.

This role requires both strategic and hands-on executional leadership. The ideal candidate will be a self-starter with deep experience in HCP marketing, including launch planning, messaging, creative campaign development, tactical planning, and cross-functional leadership. Mineralys is looking for individuals who thrive in an entrepreneurial setting and are motivated to shape a brand from day one.

Previous launch leadership and cardiovascular and/or chronic care experience is strongly preferred.

Principal Responsibilities

Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.

Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.

Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels

Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.

Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.

Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.

Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.

Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning

Establish performance indicators to assess and optimize launch performance and promotional effectiveness.

Develop and manage relationships with external vendors and agency partners

Manage HCP marketing budget and resource allocation

Education and Experience

MBA or bachelor’s degree plus 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing

Demonstrated ownership of launch strategy

Cardiovascular and/or chronic care experience is highly preferred.

A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.

Proven ability to lead through ambiguity and define direction

Experience effectively leading cross-functional teams and agency partners.