Later

VP, Creator Growth (SLG)

Undisclosed

Remote. The employer does not say where candidates may be based.

Location not stated

Employer listed it 12 days ago · Found 5h ago

First listed 12 days ago and still open.

Salary

$200,000 to $275,000

Location

Location not stated

Timezone

Not stated

Contract

Full-time

Experience

Senior

Remote flexibility

Undisclosed

The listing is advertised as remote but does not state which countries or regions candidates may work from.

Why this role is Undisclosed

We only label a role Work from anywhere, Region restricted or Work from home when the employer's own wording says so. We checked this advert under our current rules and found no country or region eligibility requirement in it. We don't guess, so it stays Undisclosed until the employer publishes enough location information. Here is exactly what the advert left out.

Countries you can work from: Not stated. The advert only gives "Remote", which names no country you must live in.
Whether the work is remote: Never mentioned. The role reached us through a remote job board, but the advert itself doesn't say the work is remote.
Working hours: Not stated. No timezone overlap or set hours are mentioned, so assume nothing either way.

Worth a look all the same. Missing wording is usually a rushed job posting rather than a closed door, so ask where you can be based in your first message, before you write a tailored application.

What the employer says

Source listing states candidate location: "Remote"

What Nomaders makes of it

No residency or region requirement found in the job description
Check with the employer before assuming you can work from abroad

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

About the role

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com .

About this position:

Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem. You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you.

What you'll be doing:

Strategy & Ownership

Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely

Operate as a player-coach: join your team members on key VIP outbound and meetings, provide real-time coaching and strategy, and model the motion firsthand. Your job is to help your team close.

Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals.

Define the creator journey from first touch through activation and codifying what works into a repeatable motion.

Partner with cross functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks

GTM Execution & Commercial Structuring

Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones.

Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics.

Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves.

Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly.

Partner with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction.

Translate creator monetization product updates into pitch narratives that close deals, partnering with Product Marketing on enablement assets.

Own the Ambassador Program as a sales-driven pipeline engine, identifying ambassador candidates and converting them into advocates who feed creator acquisition.

Cross-functional Partnership

Partner with the Director of Creator Growth, PLG, on the self-serve to high-touch handoff so creators ready for VIP economics get routed in cleanly.

Partner with Creator Success on the post-activation migration of VIP creators into pods, ensuring commercial context transfers cleanly.

Partner with Revenue Operations on quota construction, pipeline reporting, and attribution so creator SLG investment is tracked with the same rigor as any revenue-generating channel.

Requirements

·We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
·8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
·Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools.
·Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes.
·Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, undisclosed, matches where you plan to live and work.
2Tailor your CV to the role at Later, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 6h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.