Lead Brand Marketing Coordinator

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Kapitus is looking for a creative self-starter to join our Marketing team as Lead Brand Marketing Coordinator to support the development and execution of Kapitus' brand marketing initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Working closely with the Director of Brand Marketing, this individual will help bring brand programs to life, coordinate cross-functional projects, and ensure marketing initiatives are executed on time and at a high standard.

The ideal candidate is an organized, detail-oriented marketer who enjoys balancing strategic thinking with hands-on execution. This role requires strong project management skills, excellent communication abilities, and a passion for building meaningful brand experiences for customers, partners, and employees.

What you’ll do:

Online Reputation & Customer Advocacy

Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy.

Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms.

Coordinate review-generation initiatives designed to increase review volume and improve customer ratings.

Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback.

Track and analyze customer sentiment, recurring pain points, and positive feedback trends.

Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance.

Support customer advocacy initiatives including testimonials, case studies, and customer spotlights.

Brand Asset Development & Creative Project Management

Serve as the day-to-day project manager for brand asset development initiatives.

Coordinate with external creative agencies and internal stakeholders to produce:

PowerPoint presentations

Sales collateral

Digital advertisements

Downloadable Resources (eGuides, strategic playbooks, educational kits) and downloadable resources

Infographics

Digital tools

Manage our employee swag and partner gifting programs