iFIT

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Growth Product Leader

Work from home

Remote role where the employee must remain based in a particular country.

United States only

From the listing details: Source listing states candidate location: "Remote, United States"

Employer listed it 3 weeks ago · Added 3 weeks ago

Been open since 3 weeks ago, still being checked, but it has been live a while.

Salary

$180,000 to $200,000

Location

United States only

Timezone

Not stated

Contract

Full-time

Experience

Lead

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Location eligibility not confirmed
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Remote, United States"

What Nomaders makes of it

Residency required in United States
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Questions worth asking: Nomaders interpretation

The advert does not say where you can be based. Ask which countries they can legally employ or contract you from.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

ABOUT THE ROLE

iFIT is building its next generation subscription product, and the Growth Product Leader owns the funnel. You are accountable for every step between a new visitor and a paying, retained member: activation, onboarding, trial to paid, free to paid, referral and viral growth, and in product save flows. You lead a small team of product managers and analysts and run the Growth lane of the single product backlog.

You report to the Head of Product and partner daily with the Chief Subscription Officer on offer economics, with Marketing on acquisition, with Retention on save flows, with Design on growth surfaces, and with Analytics, who hold the experiment gate.

WHAT YOU WILL OWN

Paywall and plan surfaces. Own the paywall and plan presentation surfaces. Pricing, plans, and packaging remain with the CSO.

Trial to paid and free to paid. Decide the product experience that converts trials and free users to paid members. Work with the CSO, who sets offer economics and pricing, and with Retention on offer strategy.

Paid subscriber Conversion. Own the number of visitors, trial users, and free users who become paid subscribers. Set the targets, decide the experience from first session to checkout, and run the experiments that lift conversion.

Activation and onboarding. Decide the activation and onboarding experience and own onboarding conversion.

Referral growth. Make the final call on referral and viral growth mechanics.

Product led growth. Own product led acquisition strategy and the product levers behind organic and App Store growth. Marketing decides overall acquisition, paid, and brand. You decide the product experience.

In product save flows. Own churn related in product save flows and the lifecycle programs they feed, in partnership with the Head of Retention, who owns the retention number.

Growth roadmap and experimentation. Own the Growth roadmap, PRDs, and backlog lane. Run Growth A/B tests through the Analytics experiment gate, where no test ships without methodology sign off.

Partner driven acquisition. Own the product experience of partner driven acquisition, working with the Partner Product Leader.

HOW YOU DECIDE

Decides - Activation, onboarding conversion, trial to paid, free to paid, referral growth, and the Growth roadmap and PRDs, paid subscriber conversion.

Consulted on - Paid acquisition, Core engagement features, retention lifecycle programs, design system standards, and UX research.

Measured by - Analytics, which owns KPI definitions, cohorts, and LTV and CAC.

Does not own - Pricing and offer economics (CSO). Overall acquisition, paid, and brand (Marketing). The retention number (Retention). Engagement outcomes (Core).

WHAT SUCCESS LOOKS LIKE

Substantial revenue and subscriber growth.

Efficient marketing funnel driven by the product.

Building the #1 app in Fitness

Best in class onboarding conversion, activation rate, trial and paid conversion, CAC, and save rate.

Requirements

·8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product. Senior Director candidates bring 12 or more years and experience leading multiple teams.
·Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion.
·Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels.
·Experience managing and developing product managers and working closely with analysts.
·Skill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at iFIT, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 22d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.