GitLab
Senior Talent Brand Manager
Remote work allowed only within certain countries or regions.
Employer listed it 9 days ago · Added 5 days ago
First listed 9 days ago and still open.
Salary
$115,200 to $194,400
Location
Work style
Async
Contract
Full-time
Experience
Senior
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Region Restricted
Remote work is allowed, but only for candidates based in Canada, United States.
What the employer says
- Source listing states candidate location: "Remote; Remote, Canada; Remote, United States"
- Job description states: "residents of the United States only. This range"
What Nomaders makes of it
- Timezone overlap with the listed area is often expected
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As a Senior Talent Brand Manager, you'll shape how current and prospective team members understand what it means to work at GitLab. You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey. You'll combine editorial judgment, performance data, cross-functional influence, and artificial intelligence tools to create clear, inclusive, and authentic candidate experiences.
What You’ll Do
Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging.
Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools.
Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab, ensuring accurate, inclusive, culturally relevant, and consistent talent brand work.
Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion.
Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process.
Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact.
What You’ll Bring
Significant experience in talent brand, employer brand, or recruitment marketing.
Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
Strong storytelling, writing, editing, and editorial judgment across multiple channels.
Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.
About the team
The Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across GitLab. In this role, you'll help set the team's direction, strengthen GitLab's employer narrative and regional presence, support hiring priorities, improve candidate experiences, and use data to extend the impact of a small, focused team.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$115,200 — $194,400 USD
Requirements
- ·Significant experience in talent brand, employer brand, or recruitment marketing.
- ·Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
- ·Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- ·Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
- ·Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
Benefits
- ·Flexible Paid Time Off
- ·Team Member Resource Groups
- ·Equity Compensation & Employee Stock Purchase Plan
- ·Growth and Development Fund
How to apply
- 1Check the flexibility label above, region restricted, matches where you plan to live and work.
- 2Tailor your CV to the role at GitLab, mentioning your remote working experience and working hours (Async).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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