Senior Product Marketing Manager

About Fundraise Up

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

About The Role

Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers.

This is a senior, cross-functional leadership role that bridges Product, Demand Generation, Sales, Customer Success, and Content. The GTM PMM is accountable for driving measurable growth in new segments and by defining the audience, shaping the commercial strategy, orchestrating execution, and tracking business impact.

You’ll be a key strategic partner to executives, guiding where and how Fundraise Up enters new segments, ensuring that every go-to-market motion is data-backed, aligned, and profitable.

Key Responsibilities

Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM.

Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership.

Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs.

Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience.

Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets.

Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan.

Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment.

At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Skills and Qualifications

Must-Haves

8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.

Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.

Experience driving growth across multiple segments, whether by vertical, customer type, or geography.

Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle.

Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI.

Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams.