Lifecycle & Email Marketing Manager

Lifecycle & Email Marketing Manager

Fresh Prints ' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list.

We're looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel.

This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it.

This role is about:

Owning every word that goes out — subject lines, body, CTAs — across email and SMS

Turning a solid technical setup into a channel people actually look forward to hearing from

Building lifecycle flows that feel like a conversation, not a drip someone got trapped in

Writing for a college-age audience in a voice that feels made for them, not blasted at them

Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next

What You'll Own

Campaign Email & SMS Content

Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments

Work with our brand and creative teams on design and copy so every send feels on-brand

Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time

Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them

Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing

Lifecycle Program (Email & SMS)

Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS

Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table

Own segmentation: define the audiences and journey logic that decide who gets what, when

Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box

Deliverability & Performance

Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation