Fleetio
Director, Product Marketing, GTM Strategy
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 6 days ago · Added 5 days ago
First listed 6 days ago and still open.
Salary
Not stated
Location
United States only
Timezone
US East
Contract
Full-time
Experience
Lead
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $160k–$240k a year, a typical range taken from 241 lead-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote - USA, Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation !
More about our team and company:
Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
Our careers page: https://www.fleetio.com/careers
Fleetio is entering an exciting new phase of growth. We've built innovative products across Maintenance, Fleet Intelligence, and our ecosystem, but product innovation alone isn't enough. Our next stage of growth depends on how effectively we commercialize those innovations and translate them into customer value, adoption, and revenue.
As the Director of Product Marketing, GTM Strategy, you'll build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market.
This is a highly strategic, hands-on role responsible for creating the messaging, frameworks, sales plays, commercialization processes, and GTM operating rhythms that help Fleetio consistently launch, sell, and grow new products.
You’ll build the function from the ground up, and grow and lead a team focused on commercialization, GTM programs, and sales enablement.
Who you are
You're equal parts strategist, storyteller, operator, and builder.
You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems.
You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market.
You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real.
Most importantly, you're excited about building a function that doesn't exist today.
Your impact
GTM Strategy & Commercialization
Create repeatable frameworks that consistently bring new products to market.
Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.
Establish scalable launch readiness processes that support both major launches and continuous product innovation.
Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.
Messaging, Positioning & Value Selling
Own Fleetio's corporate messaging framework and customer value narrative.
Develop positioning that shifts conversations from product features to business outcomes.
Requirements
- ·Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.
- ·A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.
- ·Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Benefits
- ·Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- ·Vision insurance
- ·Incentive stock options
- ·401(k) match of 4%
- ·PTO - 4 weeks (increases at year two!)
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Fleetio, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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