Director of Marketing Strategy

Role Description

As the Director of Marketing Strategy , you will serve as the chief operating partner and strategic advisor to the Chief Marketing Officer at Dropbox. In this dual-engine role, you will be responsible for both shaping our strategic growth initiatives (business case development, B2B/B2C partnership evaluation, new GTM strategies) and managing our operational infrastructure (annual planning, capital allocation, and budget governance).

The ideal candidate has the structured, first-principles thinking of a management consultant and the operational discipline to build and run processes that turn strategies into reality.

Responsibilities

1. Strategic Initiatives & Growth Partnerships

Hypothesis-Driven Problem Solving: Frame and analyze highly ambiguous strategic questions (e.g., “Should we pursue a new ICP for a new product?” or “How do we optimize acquisition across dual B2B and B2C funnels?” ).

Business Case Formulation: Build quantitative models (market sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.

Partnership Structuring: Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.

Special Projects: Lead agile, cross-functional "tiger teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.

2. Marketing Operations, Planning & Budget Governance

Strategic & Financial Planning: In partnership with marketing ops, l ead the annual and quarterly integrated planning cycle for the marketing organization, translating corporate growth targets into marketing plans and measurable OKRs.

Capital Allocation & Budget Control: Work with RevOps to o versee the global marketing budget in close partnership with Finance. Manage the "top-down" allocation of capital across regions/channels and establish "bottom-up" accountability to ensure maximum Return on Investment.

Measurement & Reporting: Establish the core executive metrics framework to report on marketing performance, pipeline health, and efficiency to the C-suite and Board of Directors.

Requirements

Top-Tier Consulting Pedigree: 8–10+ years of professional experience, including a foundational stint at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain) or leading an in-house Strategy/Operations group.

Hybrid B2B & B2C Experience: Proven comfort evaluating strategic problems that span both enterprise accounts (B2B) and end-consumers (B2C / B2B2C).

Financial & Analytical Mastery: Advanced capabilities in financial modeling, corporate budgeting, and data analysis. You must be comfortable treating a marketing budget as a portfolio of strategic investments.

Process Design & Governance: Experience building and scaling operational processes (annual planning, OKRs, KPI dashboards) across a large, matrixed organization.

Executive Presence: Superb narrative storytelling skills. You can distill highly complex financial, commercial, and operational data into clear, persuasive executive-level slides and communications.

Education: Bachelor’s degree in a quantitative field (Economics, Finance, Business, or Engineering). MBA from a top-tier business school is highly preferred.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

Awareness: U nderstand yourself and others .

Judgment: E valuat e information and mak e decisions in complex situations .