Group Director, Paid Social Strategy (Client Partnership) - Remote

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

The Role

Group Director, Client Partner

The tl;dr: You’ll be the beating heart of one of DEPT® 's Paid Social strategy and activation teams to one of the world’s most iconic brands in the social media space. At DEPT®, we don't just fill roles, we create careers. If you're ready to redefine what Paid Social strategy and activation looks like for brand awareness media leadership, we'd love to meet you.

We’re hiring a Group Director, Client Partner to be at the heart of the operation for one of our flagship global partnerships to drive brand awareness and user influence in the social media space. This role is perfect for someone who thrives at the intersection of changing user’s brand perceptions, has an affinity with pushing the barriers around topics such as brand lift studies and user influence. This person is someone who thrives on partnering closer with both Paid Social strategists and activation teams to drive end-to-end media excellence and redefine how user awareness is achieved and measured. As a Group Director, you oversee a team of extremely passionate, qualified and experienced Paid Social awareness specialists. You are the connecting tissue between the sheer brainpower of the specialists and the strategic lead(s) on the client, ensuring alignment with the client’s vision. You drive incremental influence and user awareness leveraging Meta Ads, and have a deep understanding of Paid Social strategy, test methodologies, and thrive on out-of-the box thinking to disrupt best practices.

To achieve your goals in this role, you will maintain senior-level agency relationships with the client’s counterparts and consult on the best path forward to achieve tactical goals developed in relation to the client vision with the other cross-channel leads. Furthermore, you have experience building top-of-class teams and processes to adapt to client needs fast.

You are experienced in consulting for varied clients in the digital marketing space, inclusive but not limited to public affairs, retail, technology, and user privacy. You are capable of influencing user perception leveraging targeting and creatives within DEPT®’s Paid Social offering.

Success in this role after 12 months looks like:

You’ve built strong relationships with key client stakeholders and your DEPT team, and are seen as the go-to expert for all things Paid Social strategy and activation.

Your team is firing on all cylinders , delivering consistently excellent performance across Meta Ads with clarity, accountability, and collaboration.

You’ve successfully launched an expanded team and broken down silos across the entire planning and activation process, ensuring we are at the forefront of all applicable conversations.

You have successfully positioned yourself and team as partners as not order takers, identifying and building processes and documentation to better help unify the clients businesses, eliminating individual business silos and more continuity across campaigns.

You’re helping the client push the edge of what’s possible whether through a new targeting model, a measurement approach, or new platform feature.

You’re laying the groundwork for the next chapter, whether that’s deeper measurement, test and learn roadmaps, and bold POVs on how the client can drive the strongest brand lift possible.

You’ve successfully helped support the team in navigating up to twelve different sub-units within the clients business at once and can work autonomously on larger initiatives.

Key responsibilities & Essential duties (Other duties may be assigned)

Lead the end-to-end development and delivery of awareness focused Paid Social programs across Meta Ads; partnering with specialist leads to ensure executional excellence and innovation.

Co-create and drive the global Paid Social roadmap for the client in close collaboration with DEPT® strategists, project managers, and media planners based in the United States and United Kingdom.

Act as a senior lead across all client and internal touchpoints, ensuring seamless integration of processes and updates across teams in the United States and United Kingdom for a variety of different audiences inclusive of consumer and some B2B.

Oversee the teams that translate brand and product strategy into activation plans that drive measurable outcomes, especially in awareness and consideration.

Lead the integration of brand lift study data and results into broader marketing and performance strategies, tying these types of data points to business impact.

Work closely with client stakeholders across Paid Social strategy, media planning, activation, and marketing stakeholders media to align on budgets, KPIs, and evolving changes in planned versus delivered outcomes.