VP, Expansion

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.

This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.

Key Responsibilities

Expansion Strategy & Revenue Ownership

Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units

Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines

Identify and prioritize high-impact growth opportunities within the existing customer base

Cross-Business Unit Alignment

Align go-to-market teams across business units to drive coordinated account strategies

Break down silos and establish consistent processes for identifying and executing expansion opportunities

Ensure clear ownership, accountability, and collaboration across teams

Customer Lifecycle Management

Oversee renewal strategy and execution to maximize retention and reduce churn

Improve adoption, engagement, and long-term value realization

Develop lifecycle-based playbooks to drive expansion at key customer milestones

Execution & Pipeline Management

Build and manage expansion pipeline, with accurate forecasting across products and business units

Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)

Improve conversion rates through structured processes, enablement, and performance management

Product & Packaging Alignment

Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion

Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities