SEO/AEO Manager

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most .

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard

The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.

This is a high-leverage role where your decisions directly shape how Boulevard attracts and converts organic demand and creates organic content. You’ll blend hands-on execution – technical audits, content optimization, AI-based content creation, structured data – with strategic ownership of the roadmap, partnering closely with Content & Web, Marketing Operations, Product Marketing, and Analytics to turn search and AI-answer visibility into pipeline.

Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.

What you'll do

Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building – in partnership with the Content & Web team

Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health

Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement to earn inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini – including modifying schema and structured data to help with crawl/capture

Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent – ideally building search TAMs and keyword and content mapping documents to drive strategy

Monitor performance regularly across traditional metrics (rankings, clicks, impressions) and next-gen metrics (citation frequency, share of voice, AI referral traffic) – spotting trends and making proactive recommendations

Build and maintain dashboards and reports that clearly communicate organic performance, insights, and recommendations to stakeholders

Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, tying organic activity to MQLs, SALs, and Demo Completes

Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth to align the roadmap with business priorities

What you'll need to thrive

5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs

Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing – with the ability to guide developers on technical implementation and to measure the impact of those changes

Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines like ChatGPT, Perplexity, and Google AI Overviews

Experience operating as a hands-on individual contributor, owning the SEO program end to end and partnering with content and web teams to execute

Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis to inform the editorial roadmap, working with the content team