Axios
Senior Manager, Experience Optimization
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 3 weeks ago · Added yesterday
Been open since 3 weeks ago, still being checked, but it has been live a while.
Salary
$130,000 to $150,000
Location
United States only
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Work from home
This is a remote role, but the listing expects you to be based in United States.
What the employer says
- Source listing states candidate location: "Remote"
- Listing states: "this salary range takes into account all possible locations within the United States"
What Nomaders makes of it
- Confirm with the employer before assuming you can work from another country
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.
Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.
Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience.
Responsibilities:
Subscription, Registration & Paywall Optimization
Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
Establish conversion benchmarks, reporting, and scalable optimization processes across the business.
Conversion Optimization & First-Party Data
Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.
Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.
Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.
Search, AI & Onsite Experiences
Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.
Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.
Cross-Functional Leadership
Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives.
Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization.
Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization.
Skills
6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.
Proven success improving conversion through A/B testing and experimentation.
Experience with subscription, membership, or digital media businesses.
Requirements
- ·6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.
- ·Proven success improving conversion through A/B testing and experimentation.
- ·Experience with subscription, membership, or digital media businesses.
- ·Hands-on experience with paywall or subscription platforms (Piano preferred).
- ·Strong analytical skills, including funnel analysis, experimentation, and performance measurement.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Axios, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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