AssetWatch
Strategic Marketing Programs Manager
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 4 weeks ago · Added 4 days ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
$95,000–$100,000
Location
United States only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote, United States"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
What's the Opportunity:
We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships , supporting strategic partnership plays , and building emerging influencer initiatives.
This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.
You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.
This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.
Note: This role is only open to candidates residing in EST or CST
strategic thinking with hands-on execution.
What You’ll Do
Own and execute key strategic media and partner programs
Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
Standardize processes that improve consistency, predictability, and scalability of partner-led motions
Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
Lead event execution and support partner initiatives
Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
Evaluate event performance and contribute to recommendations for future investments
Contribute to campaign strategy, messaging, and content
Help shape campaign briefs, partner messaging, and promotional plans
Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
Ensure messaging is clear, concise, and tailored to partner audiences
Requirements
- ·3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
- ·Proven ability to own and execute marketing programs tied to pipeline goals
- ·Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
- ·Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
- ·Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
Benefits
- ·Opportunity to make a real impact every day
- ·Work with a dynamic and growing team
- ·We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at AssetWatch, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
$95,000–$100,000 · You'll be taken to the employer's careers page.