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Product Marketing Manager - Accounting & Bookkeeper Platform

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · NZ: Auckland: Xero 4 (96 St Georges Bay Rd, Level 2 & 3)

Employer listed it 5 days ago · Added 4 days ago

First listed 5 days ago and still open.

Salary

Not stated

Location

Hybrid · NZ: Auckland: Xero 4 (96 St Georges Bay Rd, Level 2 & 3)

Timezone

Not stated

Contract

Full-time

Experience

Mid

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: This role is based in Melbourne or Auckland, and we’re open to candidates across Australia and New Zealand.
Contract: It’s a 12-month fixed-term contract with flexible hybrid working and no fixed office days.
Experience asked for: Not mentioned in the advert
Pay: Not mentioned in the advert

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around NZ: Auckland: Xero 4 (96 St Georges Bay Rd, Level 2 & 3), Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "NZ: Auckland: Xero 4 (96 St Georges Bay Rd, Level 2 & 3), Hybrid"
Listing mentions "Hybrid"

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“Have product marketing experience, ideally in B2B SaaS, and a track record of taking complex products to market.”

Questions worth asking: Nomaders interpretation

This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
No pay is stated. Ask for the salary range before investing time in interviews.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

The role & impact

Accountants and bookkeepers are some of the most trusted advisors in the world, and this role is about understanding their world deeply and speaking up for their needs. As Product Marketing Manager on the Accountant & Bookkeeper (AB) Platform, you will build expertise in how practices run day to day, with a particular focus on the connected Compliance workflow, where audit trails, regulatory obligations and client work need real precision.

You will shape positioning and messaging for the AB Platform, from the Partner Hub through to Workpapers and tax, and build a living library of verified customer proof points. You will also plan lifecycle programmes that help partners adopt the workflows that matter most. You will Go Further by turning insight into go-to-market plans that make a real difference for partners across AU, NZ, UK, US, Canada and beyond.

The team & how they connect

Our Core Product Marketing team works closely with Product Management, Design, Customer and regional go-to-market teams to bring a complete view of accountant and bookkeeper needs into product decisions. We turn product initiatives into clear customer value, so partners get the most out of Xero as efficiently as possible. We Go Together across Auckland, Queenstown and Melbourne, sharing what we learn and building on each other’s work.

The team is currently working on / Initially, the role will focus on

Taking Workpapers Plus to market in Australia, and Workpapers and Workpapers Plus to market in New Zealand.

Developing a global value proposition and key messages for Agentic Tax.

Sharpening how the Compliance workflow fits into the wider Books to Workpapers to Tax story for the AB Platform.

Growing a customer proof and advocacy programme, and lifecycle campaigns that drive habitual use of priority workflows.

Where and how you can work

This role is based in Melbourne or Auckland, and we’re open to candidates across Australia and New Zealand. It’s a 12-month fixed-term contract with flexible hybrid working and no fixed office days. We’ll ask you to be in the office for team offsites and key stakeholder meetings. You may also travel to key markets for customer research, stakeholder engagement and key events.

Here are some of the things we are looking for

Bring a strong technical understanding of accounting, tax or compliance, or the confidence to get to grips with it quickly.

Have product marketing experience, ideally in B2B SaaS, and a track record of taking complex products to market.

Can turn highly technical compliance, audit or tax capabilities into clear, practical language that busy partners understand.

Enjoy working across product, compliance, tax and regional teams, and keeping several stakeholders aligned at once.

Are curious about how tax and compliance differ across regions, and like working with specialists to get it right.

Bring the drive to Go Bold with a clear point of view, and the storytelling skill to bring real customer proof to life.

Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Requirements

The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at Xero, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.

Pay not stated · You'll be taken to the employer's careers page.