Marketing Lead

Be the genius who shapes the Warren brand, builds powerful pipelines, and ensures we're impossible to ignore.

Why we exist

Traditional compensation plans in Belgium are outdated: low-yield products, minimal transparency, and endless paperwork. Employees worry about their financial wellbeing and HR teams are bogged down in administration.

That's where WARREN steps in. We're pioneering Wealth Enablement—a new category focused on modern, transparent, and truly valued pensions, benefits, and investing. Employers trust us to attract and retain top talent. Employees appreciate that their money finally works for them.

We've secured Belgium’s first-of-its-kind pension fund license, fueling exponential growth. As we scale, marketing turns our momentum into brand authority and measurable pipeline. That’s where you come in.

What You’ll Own

We’re hiring a Marketing Lead who can build our narrative and the team that brings it to life. You’ll sit at the crossroads of brand building and demand generation: crafting a compelling story, then leading the people, campaigns, and strategies that make it resonate. You’ll own the full marketing scope—brand positioning, digital growth, content, flagship events, and website. You won’t go it alone: you’ll build and lead a lean team of domain experts, setting direction, raising the bar, and staying hands-on where it matters most.

As a leadership team member, you’ll work shoulder-to-shoulder with Sales and Product to influence Warren’s perception—first in Belgium, then abroad. No two weeks are the same. You’ll make Warren top-of-mind in the category we’re building.

Your Day-to-Day

1. Brand & Messaging

Define and evolve Warren’s market positioning and messaging across every channel

Own our tone of voice, ensuring consistent communication across marketing, sales, and product

Direct teams and partners to sharpen and refine the brand

Balance regulatory credibility with bold, modern positioning, working closely with the COO

2. Online Growth & Lead Generation

Own digital strategy and targets: paid social, paid search, content, ABM, and retargeting

Deliver inbound pipeline targets and report on key metrics (qualified meetings, pipeline value, search growth)

Identify where to invest, when to double down, and when to pivot

Support Customer Success in advocacy and referral programs that drive new leads

3. Content Leadership

Lead Warren’s content engine across formats and channels: thought leadership, website, social, email, sales enablement

Build a steady publishing rhythm to amplify brand search and fuel demand

Turn complex topics around pensions and financial wellbeing into clear, credible, and engaging stories

Set the standard for quality and voice, leading all content production