Tonal
Brand Content Producer
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · New York, NY
Employer listed it 3 months ago · Added yesterday
Been open since 3 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
$105,000 to $135,000
Location
Hybrid · New York, NY
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
Published by the employer
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around New York, NY, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "New York, NY, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Who We Are
Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.
With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.
Overview
Tonal is seeking a talented and versatile Brand Content Producer to create compelling visual content across our marketing ecosystem. The ideal candidate is an exceptional photographer, videographer and visual editor who brings a strong creative point of view and can translate brand strategy into visuals that stop people mid-scroll — and hold up just as well in a campaign, email, or retail environment. This role sits at the intersection of production craft and brand storytelling, creating original content that builds equity for Tonal across every channel it lives in.
What You Will Do
Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
Stay current with visual trends across fitness, wellness, and lifestyle
Who You Are
5+ years of professional photography and videography experience, ideally for consumer brands
A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
Knowledge of AI creative tools a plus
Passion for fitness, health, or wellness preferred
Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Tonal, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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