Tonal
More roles at TonalSenior Retail Marketing & Retail Partnerships Manager
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · Austin, TX
Employer listed it 3 weeks ago · Added 3 weeks ago
Been open since 3 weeks ago, still being checked, but it has been live a while.
Salary
$120k to $155k per year
Location
Hybrid · Austin, TX
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Marketing
Published by the employer
What the advert says
Quoted word for word from the employer's advert. Where it says nothing, we say so.
- Working hours
- Not mentioned in the advert
- Where you can work from
- Location eligibility not confirmed
- Contract
- Not mentioned in the advert
- Experience asked for
- Not mentioned in the advert
- Pay
Experience with high-consideration, demo-dependent products above a $1,500 price point
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around Austin, TX, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "Austin, TX, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
Before you apply
Experience: employer states
Written as a requirement
- “5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role”
Questions worth asking: Nomaders interpretation
- This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
- The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.
Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.
About the role
Overview
The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and our retail partner locations — a footprint of roughly 130 doors. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal's brand vision and the retail floor experience.
This is a build role. Corporate and field communications do not exist as a program today, and this person will create them: the cadence, the channels, and the content that keep every team selling Tonal aligned. Alongside that, they will own the retail marketing calendar and channel plan, the in-store experience, and the corporate-level relationship with our retail partners.
If you want to own a function rather than run a calendar, this is that role.
What You Will Do
Retail Marketing Strategy & Channel Planning
Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
Partner with the Marketing and Growth teams on geo marketing plans tied to store trade areas, translating national brand moments into market-level activation
Feed door-level performance and local market insight back into growth and lifecycle planning
Identify growth opportunities across the retail footprint and propose programs that drive incremental revenue
Build & Own Retail Communications
Build Tonal's retail communications function from the ground up — corporate communications and field communications for owned and operated teams and retail partners
Establish the recurring communication rhythm: what is launching, what is promoting, what changes on the floor, and what the team needs to say
Own the channels, templates, and calendar that make retail communications consistent and dependable rather than ad hoc
Partner with the Learning & Development Lead so communications and training reinforce one another; L&D owns curriculum, this role owns the communication function
Retail Partnerships — Corporate Account Management
Serve as the corporate-level relationship owner for Tonal's retail partnerships, managing the day-to-day operating rhythm
Prepare and lead retail partner business reviews — performance, program results, and forward plan
Own recurring retail partner marketing updates so partner-facing content never goes stale
Build the evergreen and promotional campaign resource kits retail partners need to execute independently
Support retail partner onboarding and launch as the retail footprint grows
Partner closely with our Field Leaders, who own selling behaviors and in-field sales performance, so corporate programs and field execution stay connected
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Tonal, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 20d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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