Tonal

Talent Brand and Partnership Lead

Undisclosed

Remote. The employer does not say where candidates may be based.

Location not stated

Employer listed it 4 weeks ago · Added 4 weeks ago

Been open since 4 weeks ago, still being checked, but it has been live a while.

Salary

$50 to $65 per hour

Location

Location not stated

Timezone

Not stated

Contract

Experience

Lead

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Prepare and support on-air talent for key events, appearances, shoots, interviews, and partner activations; on rare occasions, attend priority engagements that require on-site talent support, troubleshooting, or Tonal representation.
Contract: Not mentioned in the advert
Experience asked for: 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role, ideally in fitness, media, entertainment, or lifestyle.
Pay: Not mentioned in the advert

Remote flexibility

Undisclosed

The listing is advertised as remote but does not state which countries or regions candidates may work from.

Why this role is Undisclosed

We only label a role Work from anywhere, Region restricted or Work from home when the employer's own wording says so. We checked this advert under our current rules and found no country or region eligibility requirement in it. We don't guess, so it stays Undisclosed until the employer publishes enough location information. Here is exactly what the advert left out.

Countries you can work from: Not stated. The advert only gives "Remote", which names no country you must live in.
Whether the work is remote: Never mentioned. The role reached us through a remote job board, but the advert itself doesn't say the work is remote.
Working hours: Not stated. No timezone overlap or set hours are mentioned, so assume nothing either way.

Worth a look all the same. Missing wording is usually a rushed job posting rather than a closed door, so ask where you can be based in your first message, before you write a tailored application.

What the employer says

Source listing states candidate location: "Remote"

What Nomaders makes of it

No residency or region requirement found in the job description
Check with the employer before assuming you can work from abroad

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role, ideally in fitness, media, entertainment, or lifestyle.”

Questions worth asking: Nomaders interpretation

The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Overview

Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and

commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience.

This person will be Tonal’s day-to-day lead with our external talent agency and a close partner to Brand Partnerships, Marketing, PR, Performance, and Content. They will help evaluate opportunities, guide coaches through brand and career decisions, and manage the fitness talent workstream from early concept through delivery. This role also partners with the Director, Performance & Talent to ensure readiness, professionalism, development, and consistent execution across the full talent roster.

What Success Looks Like

Measurable growth in coach audience engagement, brand equity, and high-quality commercial opportunities.

A productive, accountable talent-agency partnership that generates proactive opportunities aligned with each coach’s positioning and Tonal’s priorities.

Authentic, well-executed brand partnerships, appearances, and social activations that deliver clear value for Tonal, its on-air talent, and partners.

Strong fitness talent trust, preparedness, professionalism, and compliance across the roster.

Seamless cross-functional execution across teams: Including Talent, Brand Partnerships, and Marketing, Performance, Content Operations, and Legal.

Scalable processes and clear decision-making that improve the talent lifecycle and make opportunities easier to evaluate and execute.

What You Will Do

Talent Agency Partnership

Serve as Tonal’s primary day-to-day lead for the external talent agency through the end of its current contract term, establishing a clear operating cadence, priorities, briefs, feedback loops, approvals, performance reporting, and accountability to contracted deliverables.

Ensure agency partners have a deep understanding of each coach’s positioning, audience, goals, availability, and relevant Tonal priorities so they can represent the roster effectively and proactively.

Review the agency opportunity pipeline with talent and internal stakeholders; identify gaps, conflicts, or risks; and hold partners accountable to agreed deliverables and outcomes.

Create clear coordination across the agency, coaches, and internal teams so communication is timely, ownership is understood, and decisions are made at the right level.

Ahead of the July renewal decision, provide a data-informed assessment of the agency partnership, including performance against contracted expectations, demonstrated value and ROI, gaps or risks, and a clear recommendation on renewal, renegotiation, or an alternative path forward.

Talent Brand Development

Serve as a strategic brand advisor to Tonal on-air talent, building trusted relationships and providing guidance on individual positioning, audience growth, external visibility, commercial opportunities, and alignment with Tonal’s broader talent strategy.

Develop, maintain, and execute individual coach brand strategies and growth roadmaps grounded in each coach’s audience, strengths, aspirations, and role within Tonal’s broader talent portfolio; translate those strategies into actionable marketing plans across relevant channels and opportunities.

In coordination with the Director, Performance & Talent, translate member insights, engagement signals, and performance data into actionable development plans for on-air presence, community engagement, and brand growth.

Serve as a trusted advisor to fitness talent on positioning, external opportunities, and brand decisions, balancing individual goals with audience trust and Tonal’s long-term interests.

Brand Partnerships & Commercial Integration

Requirements

The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, undisclosed, matches where you plan to live and work.
2Tailor your CV to the role at Tonal, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 27d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.

$50 to $65 per hour · You'll be taken to the employer's careers page.