Synthesia
Principal Product Marketing Manager
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · London
Employer listed it 3 months ago · Added 5 days ago
Been open since 3 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
Hybrid · London
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $160k–$240k a year, a typical range taken from 241 lead-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around London, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "London, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
The Role
We're seeking a Principal Product Marketing Manager to define positioning and drive launches for Synthesia's core product—the studio and video creation experience that powers how customers create, customize, and deploy enterprise video at scale.
You'll partner closely with Product, Engineering, Sales, and Customer teams to shape market perception, bring flagship launches to market, and define how the industry understands the evolution of AI-native video creation. This is a high-visibility, strategic role that touches every part of the core platform, with significant scope to influence Synthesia's positioning as a category leader.
About the Role
Define the strategic narrative – Own the overarching story about what the studio enables and where video creation is heading. Translate individual launches into a cohesive, forward-thinking arc that positions Synthesia at the forefront of AI-native video.
Lead core product launches – Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new capabilities to market with conviction and clarity
Drive adoption & enablement – Create campaigns, assets, and sales collateral that move customers from awareness to active usage. Own sales enablement so deals close faster and customers see the full vision
Own competitive positioning – Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates, ensuring we're best positioned as the market evolves
Collaborate on product strategy – Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization. Influence what gets built based on market opportunity
Gather and apply customer intelligence – Partner with our dedicated market intelligence team to stay ahead of customer needs, competitive moves, and emerging use cases. Surface opportunities and threats back to product
About You
You want full ownership – Blank slate, you make the call, you move and adjust based on what works. You're the strategic leader for how the market understands this product
You've shipped at senior level in B2B SaaS – 10+ years in the industry, 6+ in product marketing leadership at B2B companies. You've led positioning for flagship products and shaped how markets understood them
You can write with conviction – Positioning, messaging, strategy docs, decks. You have a sharp point of view and can defend it in a room with skeptics
You understand the sales cycle – You know what sales needs to close deals and you've built enablement tools people actually use
You ship at 60–70% – You know the difference between perfect and useful. You get something to 60–70%, hand it off for refinement, keep moving
You move with the product – Priorities shift, markets move, you stay focused and adapt the narrative
You've moved the needle – Real launches that drove sales velocity, customer adoption, expansion, and how the market understood a product category
Requirements
- ·You want full ownership – Blank slate, you make the call, you move and adjust based on what works. You're the strategic leader for how the market understands this product
- ·You've shipped at senior level in B2B SaaS – 10+ years in the industry, 6+ in product marketing leadership at B2B companies. You've led positioning for flagship products and shaped how markets understood them
- ·You can write with conviction – Positioning, messaging, strategy docs, decks. You have a sharp point of view and can defend it in a room with skeptics
- ·You understand the sales cycle – You know what sales needs to close deals and you've built enablement tools people actually use
- ·You ship at 60–70% – You know the difference between perfect and useful. You get something to 60–70%, hand it off for refinement, keep moving
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Synthesia, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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