Brand Marketing Manager - Japan

About us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

スピークジャパンのチームは、謙虚さを大切にしながら、お互いを尊重し合い、協力して前に進む文化です。フラットで風通しの良い組織の中で、役職に関係なく率直に意見を交わし、良いアイデアはすぐに試してみるスピード感と柔軟さがあります。メンバーは自律的に動きながらもプロフェッショナル意識と高い成長意欲を持ち、少人数で大きな成果を目指しています。

スピークのマーケターは、単に数字を追いかけるだけの存在ではありません。数値に表れないユーザーの感情、ブランドへの愛着、行動パターンまで捉え、最適なマーケティング戦略を描いています。

クリエイティブ面でも、ブランドマネージャーやパフォーマンスマーケティングなど職種に関係なく、ターゲットやブランドへの深い理解をもとに、高い効果を発揮するマーケティングを実現しています。そして何より、プロダクトに強い愛情と誇りを持っています。

「言語学習から学び方の変革を導く」というミッションに共感し、自ら考え、行動に移せる方。スピード感があり、自由度の高いスタートアップ環境で、大きな挑戦に取り組みたい方、ぜひご応募ください。

About This Role

Speak is looking for a Brand & PR Manager to help shape our identity and expand our reach in Japan. This role is both strategic and hands-on - you’ll define the roadmap for how we earn attention and trust in one of our most important markets.

We’re not looking for someone to "coordinate." We're looking for someone to own the outcome: to lead, execute, and share back what we’re learning — so we get better, faster, together.

What you'll be doing

Own and evolve Speak’s brand in Japan

Build trust and awareness through Brand, PR/Media, and Owned Social

Define clear messaging and creative direction

Research, evaluate, and test channels with a data-first approach (e.g., TVCM, OOH, Digital)

Engage media, journalists, and a PR agency to earn exposure

Analyze brand performance and campaign impact using both qualitative and quantitative data

Plan and test localized, high-impact social content

Share findings and updates clearly with internal stakeholders

What we're looking for

5+ years of experience in brand marketing / PR, with a proven track record of delivering measurable impact

Exceptional storytelling skills to shape brand narratives across multiple channels

Strong data fluency to evaluate brand investments and extract actionable insights