Recraft
User Acquisition Manager (Performance)
Remote. The employer does not say where candidates may be based.
Location not stated
Employer listed it 3 weeks ago · Added yesterday
Been open since 3 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Location not stated
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Undisclosed
The listing is advertised as remote but does not state which countries or regions candidates may work from.
Why this role is Undisclosed
We only label a role Work from anywhere, Region restricted or Work from home when the employer's own wording says so. We checked this advert under our current rules and found no country or region eligibility requirement in it. We don't guess, so it stays Undisclosed until the employer publishes enough location information. Here is exactly what the advert left out.
- Countries you can work from: Not stated. The advert only gives "Remote", which names no country you must live in.
- Whether the work is remote: Never mentioned. The role reached us through a remote job board, but the advert itself doesn't say the work is remote.
- Working hours: Not stated. No timezone overlap or set hours are mentioned, so assume nothing either way.
Worth a look all the same. Missing wording is usually a rushed job posting rather than a closed door, so ask where you can be based in your first message, before you write a tailored application.
What the employer says
- Source listing states candidate location: "Remote"
What Nomaders makes of it
- No residency or region requirement found in the job description
- Check with the employer before assuming you can work from abroad
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About Us
Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.
We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 190+ countries have produced hundreds of millions of images using Recraft, and we're just getting started.
Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.
If you’re passionate about pushing the boundaries of AI, we want you on board!
Job Description
Growth at Recraft is a numbers problem before it's a brand problem. We're looking for a UA Manager who owns paid acquisition end to end: setting up the channels, scaling spend without breaking payback, and knowing which lever moved the number. This is a hands-in-the-accounts role, not an agency-management one — and for the right person, a chance to build the performance marketing engine at Recraft from scratch and scale it toward $1M/month.
One thing to know about the model, because it shapes the job: we don't run a free trial. New users get a pack of free credits, and once they need more, the only way forward is a paid subscription. That means conversion often happens on day one, and the numbers that matter are free-to-paid conversion rate, renewal, and payback by cohort — not trial starts.
Key Responsibilities
Own paid user acquisition on Meta first — account structure, targeting, bidding, budget pacing, and daily optimization. Meta is where the majority of the budget sits and where we expect the majority of your time to go.
Open and scale the next channels as Meta matures: Google (Search, PMax, YouTube, App) and TikTok.
Scale monthly spend aggressively while holding CAC, ROAS, and cohort payback targets. Growth without payback discipline doesn't count.
Build what isn't there yet: tracking, attribution, naming conventions, dashboards, and reporting — so decisions are made on data everyone trusts.
Own subscription economics, not vanity metrics: free-to-paid conversion, day-one subscription rate, renewal and churn by month, ARPPU, and LTV by cohort and by channel.
Run a structured testing cadence on audiences, placements, bidding, and offers — and brief creative based on what the data says, working directly with our Creative Designer.
Automate the repetitive parts of the job — reporting, pacing, anomaly alerts, creative rotation — using Claude and platform APIs, so your time goes to decisions rather than spreadsheets.
Forecast and plan budget, and report weekly on spend, CAC, and payback to marketing and leadership.
Who You'll Work With
You'll join the Marketing team and work closely with our Performance Marketing Manager, Creative Designer, and the analytics and product teams. This is a role built around owning a number and bringing your own plan for hitting it, not executing someone else's media plan.
Requirements
4+ years in user acquisition or performance marketing for a consumer subscription product — app, web, or both.
Deep, hands-on Meta expertise. You've run Meta as a primary acquisition channel at meaningful spend, built the account structure yourself, and can explain how you handled the moments where scaling stopped working.
You've managed a paid budget of at least $100k/month and can walk us through what CAC and payback did as you scaled it.
Experience setting up performance marketing from scratch — accounts, pixels and server-side events, MMP/SKAN or GA4, attribution logic, and reporting.
Requirements
- ·4+ years in user acquisition or performance marketing for a consumer subscription product — app, web, or both.
- ·Deep, hands-on Meta expertise. You've run Meta as a primary acquisition channel at meaningful spend, built the account structure yourself, and can explain how you handled the moments where scaling stopped working.
- ·You've managed a paid budget of at least $100k/month and can walk us through what CAC and payback did as you scaled it.
- ·Experience setting up performance marketing from scratch — accounts, pixels and server-side events, MMP/SKAN or GA4, attribution logic, and reporting.
- ·Fluency in subscription economics: free-to-paid conversion, renewal and churn, ARPPU, LTV:CAC, and cohort payback. Comfortable pulling your own numbers in a BI tool, with basic SQL.
Benefits
- ·A full-time contractor engagement, fully remote, with compensation that matches the seniority and ownership this role carries.
- ·Real ownership of the acquisition budget and the targets attached to it — you set the plan, you spend the money, you own the result.
- ·A product built on AI image and video generation, growing fast, where your work has a direct, measurable line to company revenue.
- ·The chance to define what performance marketing looks like at Recraft — the structure and playbook you build is what everyone after you works from.
- ·An environment where automating your own job with AI is encouraged, not viewed with suspicion.
How to apply
- 1Check the flexibility label above, undisclosed, matches where you plan to live and work.
- 2Tailor your CV to the role at Recraft, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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