Preply
Marketing Analytics & Finance Growth Senior Manager, B2C
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · Barcelona
Employer listed it 3 months ago · Added yesterday
Been open since 3 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
Hybrid · Barcelona
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Finance
This employer didn't state pay. Jobs like this usually pay around $145k–$220k a year, a typical range taken from 202 senior-level finance roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around Barcelona, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "Barcelona, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
We power people’s progress.
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.
We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
Meet the team
Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.
The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling.
You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast, disciplined decisions, not a blocker.
About the role
This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You don't just report on decisions, you shape how they get made.
What you'll own
Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
AI in the workflow: use AI tools to speed up analysis and model builds.
What you'll need to succeed
8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
Experience at a high growth B2C, marketplace, or subscription business.
Deep understanding of CAC, LTV, payback periods, and channel efficiency.
A clear communicator who can defend a specific recommendation under senior challenge.
A track record of influencing marketing or growth teams and building frameworks that stick.
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Preply, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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