Plaid

Head of Product Marketing

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · San Francisco HQ

Employer listed it 6 months ago · Added 4 days ago

Been open since 6 months ago. Long-running listings are sometimes left up after the role is filled.

Salary

$230,000 to $400,000

Location

Hybrid · San Francisco HQ

Timezone

Not stated

Contract

Full-time

Experience

Lead

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around San Francisco HQ, New York City Office, Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "San Francisco HQ, New York City Office, Hybrid"
Listing mentions "Hybrid"

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

About the role

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid.

This leader will:

Set the PMM Strategy & Operating Model

Own and operationalize the PMM structure (Product Areas and Industry)

Finalize and institutionalize the PMM operating model

Define clear “PMM does / PMM does not” guardrails

Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms

Establish KPI frameworks that tie PMM work to measurable business impact

Elevate Quality & Narrative Coherence

Own Plaid’s central product narrative

Raise the messaging and positioning bar across all products

Ensure consistent product naming, positioning discipline, and storytelling rigor

Drive Business Impact

Partner with Product on product-market fit strategy

Partner with GTM leadership to increase:

Quota attainment

Time to close

Campaign lift for priority industries

Ensure launch discipline, release alignment, and post-launch optimization

Build and Develop a Championship PMM Team

Directly manage senior PMM leads

Reset expectations where unclear scope exists

Upgrade performance management and leveling rigor

Requirements

·Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.
·Experience managing large, multi-layered teams (15+)
·Proven success as a Product Marketing leader at a B2B SaaS company of similar scale
·Has built and led a team of world-class product marketers
·Success in a multi-dimensional phase of marketing maturity: multi-product / solution, multi-segment, multi-buyer

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at Plaid, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked 23 Sept. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.