Perplexity
Demand Generation Lead
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · San Francisco
Employer listed it 6 months ago · Added 4 days ago
Been open since 6 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
$200,000–$215,000
Location
Hybrid · San Francisco
Timezone
Not stated
Contract
Full-time
Experience
Lead
Category
Marketing
Published by the employer
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around San Francisco, New York City, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "San Francisco, New York City, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Perplexity, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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