OpenAI

More roles at OpenAI

Integrated Marketing Manager - LATAM

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · São Paulo

Employer listed it 6 weeks ago · Added 2 weeks ago

Been open since 6 weeks ago, still being checked, but it has been live a while.

Salary

Not stated

Location

Hybrid · São Paulo

Timezone

Not stated

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: This role is based in São Paulo, Brazil.
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Not mentioned in the advert

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around São Paulo, Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "São Paulo, Hybrid"
Listing mentions "Hybrid"

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a requirement

“AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.”

Questions worth asking: Nomaders interpretation

This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
No pay is stated. Ask for the salary range before investing time in interviews.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

About the Team

OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity.

We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region.

About the Role

We are looking for an experienced, hands-on Integrated Marketing Manager to lead consumer marketing programs across LATAM, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. This role is based in São Paulo, Brazil.

You will turn consumer insight and product understanding into a clear strategy, a compelling creative idea and an integrated plan that delivers measurable results. You should be as comfortable exploring an AI product and writing a brief as aligning global stakeholders, guiding creative development and driving execution. Your work will help people discover useful applications of ChatGPT and build confidence in new capabilities. This role is based in Brazil; São Paulo, hybrid model.

In this role, you will:

Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence.

Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.

Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles.

Adapt global launches and campaigns to local needs while protecting the core brand strategy; create locally originated ideas when the opportunity calls for them.

Connect cultural relevance with practical product utility, helping both existing users and new audiences move from discovery to trial, broader usage and repeat engagement.

Partner with creator, social and partnership teams to sustain product education between major launches and turn cultural moments into a consistent marketing presence.

Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.

Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible.

Manage campaign resources, agencies, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.

What you bring

12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.

Deep local market knowledge and an insight-first approach

Strong product marketing expertise and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.

Strong strategic and creative judgment, connecting brand positioning, product value and distribution to a compelling central campaign idea.

Understanding of the full consumer journey and how marketing contributes to awareness, acquisition, activation, adoption, engagement, retention or monetization, depending on the objective.

Strong measurement and experimentation discipline, with the ability to distinguish activity and platform metrics from business impact and explain attribution limits.

Experience balancing regional consistency with local nuance, and influencing cross-functional and global teams without relying on formal authority.

Requirements

·12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.
·Deep local market knowledge and an insight-first approach
·Strong product marketing expertise and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.
·Strong strategic and creative judgment, connecting brand positioning, product value and distribution to a compelling central campaign idea.
·Understanding of the full consumer journey and how marketing contributes to awareness, acquisition, activation, adoption, engagement, retention or monetization, depending on the objective.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at OpenAI, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 17d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.

Pay not stated · You'll be taken to the employer's careers page.